In 2008 the Japanese label SOPH.co.,ltd launch their experimental men’s project Uniform Experiment. In the past 5 years Uniform Experiment has pushed the envelope in terms of material, graphics and colors schemes, adjusting the rules of fashion along the way.
It’s extremely common to see themes from previous collections revamped into new looks.
This week the crew released the visual look book for their upcoming S/S ’13 collection. The video immediately grabs your attention with the heavy background music and James Bond-like chase scene that is portrayed. The offerings feature a wide variety of choices ranging from cotton cargo pants to durable blazers.
My personal favorite part of the drop is the cut and sew options, which features a eye grabbing leopard clothed Tee enriched with cotton plated stitching. Be on the look out for the uniform experiment S/S ’13 collection at select international retailers.