[Complex] In the course of a day, the Maison Martin Margiela for H&M collection has gone from a rumor to a full-blown confirmation.
Today we stumbled across this video, which has been uploaded to both H&M’s YouTube channel as well as Maison Martin Margiela’s. Reminiscent of the quirky videos released prior to the launch of the Lanvin collaboration, it appears these videos combine elements from both brands to give us a look at the concepts behind the pieces.
True to the Margiela team’s design aesthetic, the videos combine the numbers — normally used to differentiate between the label’s collections, and use them as a countdown to when the vid begins. For men, we get a look at outerwear: a topcoat purportedly made from the “fusion of several car coats.”