(NotYourJukebox) After a slow and difficult push, the Electronic Dance Music scene is exploding exponentially in the United States. Not long ago DJ’s were confined to dark rooms hidden from view and were looked down upon by most of the music community. Now they are the new rockstars and headliners; main stage and front and center. EDM is now a billion dollar commodity, but that in itself is not such a bad thing. I remember dreaming of the day I could live off of music, that is more possible now than it has ever been.
There are more opportunities to play our music, to get paid, and to make a name for ourselves doing what we love. How can anyone be mad about that? What’s the problem? Well…
Like any industry, when the money starts flowing in it attracts people that are after it as their priority. Add attention and fame to the mix and you can get a pretty nasty breed of person mucking up the works. At one time art and passion for the music was overwhelmingly the motive of DJs and producers (for promoters it is a little more debatable), but now we see more and more that money, fame, and less than admirable intentions are what drive a lot of people to our EDM world. The balance is shifting and the art of the music and the dance floor are suffering as a result.
Beat matching tech, gimmicks, and reliance on playing popular music have become the common definition of what a DJ does. It is no wonder that this seems like an easy source of money and fame. The truth of the matter is that these qualities are irrelevant to the art of the mix and in what makes a DJ worth seeing and worth the ticket price. To better understand, let’s take a look at some of the bigger complaints coming from the old-school and why the new-school should care.
David Guetta and Swedish House Mafia
It doesn’t take much digging to find out how old-school head DJ Sneak feels about these guys. He’s called them out for their showmanship antics, elaborate stage setups, and more importantly, for getting caught playing pre-produced sets and not actually DJing during their shows.
First of all it is important to separate the concept of DJ from producer, they are not the same thing. While I applaud these guys for their production skills and developing an accessible sound that attracts lots of people, this does not mean they have the right to charge massive amounts of money to see them press play while they jump around. This would be like paying ridiculous sums to James Cameron to jump around on stage while watching Avatar (actually maybe I would pay to see that). Seriously though, producers either need to put on a live show like Orbital, Daft Punk, Chuck Love, etc., or develop actual DJ skills before they step on stage. Unless, of course, you like paying a premium for gimmicks instead of music and talent.
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