For anyone who ever chased the Kogi truck or got hooked on becoming comfortable with eating food out of a “roach coach” because it was promoted on Twitter or you saw those epic long lines and decided to wait out something new and interesting in the food fusion world, you need to thank one man – Roy Choi.
But it seems that the father of fusion food trucks and the epicenter of what started the trend of high end food trucks to roll out has not been feeling himself lately. In fact, Roy Choi seems to be turning his life to a new direction by becoming Caine from Kung-fu: The Legend Continues as you can see from his posting last week;
“I can’t find meaning anymore. I traveled the path. Culinary school. NYC restaurants. Professional career. Flavor innovator. But what does it all mean? People that I try to convince in business that there is something special here, right here..only ask me about profitability. Profitability? Maybe I talk like I’m from Saturn but I don’t understand profitability. Profitability when our whole existence is at stake? Fuck you. I stopped eating meat this week. That’s why I’m thinking about leaving cooking. How can I cook with out using meat? I will taste, for now as that is my profession. But I will no longer eat meat for my own consumption. Animals be talking to me. They told me..stop. Stop, Roy. Please.“
This all seems a bit strange and really comes as a shock. The Kogi co-partner was named best new chef by Food & Wine magazine in 2010. Perhaps the weight of the expectations on his shoulders has just caused him to stress out? He was also working on a memoir that was going to be the first book published in Anthony Bourdain’s new publishing imprint Ecco Books.
Rather strange that he would suddenly go the complete opposite of the direction he was heading. What with two brick and mortar places of his own in A-frame and Chego, as well as the Kogi trucks themselves bringing in a lot of money and acclaim for the man – Maybe this is just a spiritual journey for him… or perhaps he’s pulling a Chappelle and just couldn’t take the pressure.
Checkout our earlier interview with Roy Choi